CASE STUDY
WildeBrands synced Shopify and Xero and finally got inventory they can trust
No more jumping between systems or inventory guesswork. Learn how WildeBrands used 3DLogistiX to connect Shopify, Xero and Starshipit into one clean, reliable inventory system.
COMPANY
WildeBrands
INDUSTRY
Online Retail
LOCATION
Australia
COMPANY SIZE
10-50
WildeBrands was scaling fast but running a fragmented operation. Shopify handled ecommerce, Xero managed finances, and Starshipit took care of shipping. However, with limited integration, the founder, Amy, was forced to manually manage daily operations by logging into each platform just to get the full picture. She needed a way to consolidate her workflow and trust her inventory data, especially with bundled products.
After implementing 3DLogistiX, WildeBrands gained a single operational view. Stock is now accurate, live, and centralised. Orders are fulfilled faster, inventory discrepancies are gone, and Amy no longer wastes time switching between platforms just to get a single order out the door.
THE BUSINESS CHALLENGE
Growing fast with systems that couldn’t keep up
WildeBrands distributes high-quality balance bikes and mobility gear for children. As the business expanded, operations became more complex.
While Shopify, Xero, and Starshipit were somewhat integrated, they did not provide a single source of truth. To fulfill an order, Amy had to start in Shopify to see the customer’s purchase, then pack the order, and finally log into Starshipit to organise shipping and print a label. This manual, multi-system workflow was slow and prone to error.
A major inventory challenge arose with bundled items. To display bundles on the Shopify store, Amy had to create a separate "fake" stock quantity for them, which created a disconnect. In reality, the bundle items were the same as the non-bundled items, leading to inaccurate inventory counts. Inventory numbers also had to be manually updated in Xero, a time-consuming task that introduced the risk of human error.
WildeBrands needed a solution that could unify its systems, provide a systematic way to perform pick-pack-ship, and provide accurate, up-to-date inventory visibility, especially for its bundle products.
THE SOLUTION
One platform that
makes inventory work
WildeBrands chose 3DLogistiX to integrate Shopify, Xero, and Starshipit into a single operational flow. The solution was not just about syncing data; it was about creating a reliable way to manage inventory and fulfillment from a single point of control.
3DLogistiX created a live, bidirectional link between all three systems. When a customer places an order, the system knows what is available, guiding the warehouse through systematic pick-pack-ship workflows, and updating inventory in real time. Once fulfilled, shipping details pass automatically to Starshipit.
The solution gave Amy one place to run daily operations. She can now use the 3DLogistiX desktop or mobile app to manage everything—from order to shipment—without needing to log into the other platforms. The system also automatically manages bundle inventory, ensuring that stock for individual items and bundles is always accurate.
THE RESULT
Reliable inventory and
faster fulfilment
With 3DLogistiX in place, WildeBrands eliminated the need to jump between three different platforms. Inventory is now accurate and live, with the system correctly managing stock for both individual and bundled items. Sales, operations, and logistics teams see the same data and work from the same source of truth.
Order fulfillment is faster and more consistent because the team now follows a clear, systematic process. Backorders and oversells have dropped. Warehouse staff no longer need to check multiple systems, and every team is working with real-time data that reflects what is happening on the floor.
The business has reclaimed time and improved confidence. Instead of spending hours checking numbers or switching platforms, the team focuses on growing the product range and serving customers better.
WildeBrands now has a clean, reliable system for inventory and fulfilment that scales without adding more complexity or headcount.
One Platform, Unified Data
All teams access the same real-time source of truth, eliminating silos and errors.
Scalable Operational Efficiency
A reliable system that supports business growth without adding complexity or headcount.
Accelerated Fulfillment Accuracy
Streamlined workflows reduce backorders and oversells, ensuring consistent delivery performance.
"3DLogistiX gives me a single source of truth for my business. I have real-time inventory that's always accurate - even with product bundles - and my team saves a ton of time because our order fulfillment is faster and more efficient than ever."
— Amy Wilde, Founder, WildeBrands
WHAT'S NEXT?
WildeBrands is expanding into new retail channels and adding new product lines. With the operational side now running on a stable platform, the business is positioned to grow efficiently and confidently without relying on manual workarounds or temporary fixes.
